We've all been there: agonizing over what title or hero image will work best for a post. With A/B testing, you don't have to waste your time thinking about it anymore. You can pick two titles and/or hero images and test both, so that randomly half of your site visitors will see one, half will see another, and you'll gain valuable learnings about what engages your audience.
Activating and Deleting an A/B Test -
You can easily activate a test by clicking on the icon in the top right corner when composing or editing a post. Once you've added a second title or image, just click x and voila, your test will run as soon as your post is published!
To delete a test, you can just edit the post again and remove the second title. You can also go to "Tests" and click the three dot icon to stop the test and see how each title did.
At any point during or after your A/B Test, you can view results about which title or image is driving a higher click-through rate by going to your Optimize tab.